"Canada's New Government"

This post dedicated to anyone and everyone who is tired of reading Tory press releases that begin with "Canada's New Government".

The intention - a marketing ploy - will hopefully meet the same demise as the Coke marketing flop of the eighties.....we can only hope?

New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. Properly speaking, it had no separate name of its own, but was simply the new version of Coke, until 1992 when it was renamed Coca-Cola II.

Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops.

LINK: Coke's Marketing Flop (by Wiki)

LINK: Tories rebrand government to reflect change of guard Like the rebranding of Coca-Cola as New Coke, the Harper government is instructing some public servants to use the term "Canada's New Government" instead of the traditional "Government of Canada."

"As per the Minister's Office, effective immediately, and until further notice, the words 'Canada's New Government' are to be used instead of 'the Government of Canada' in all departmental correspondence," said the memo from the manager of the executive documents and appointments unit in the department's strategic policy branch.

"Please note that the initial letters of all 3 words are capitalized."