Friday, February 1

Please don't lose control...

Men in Czech Republic consume the most beer in all of Europe. Unfortunately, the beer changes many of them into agressors upon arriving home. In order to stop this domestic alco-violence they redesigned the trademark beer mugs of their client Bernard Brewery to preventatively warn its beer drinkers to not lose control over their drinking.

Advertising Agency: EURO RSCG Prague, Czech Republic
Creative Directors: Dejan Stejnberger, Filip Kukla
Art Director: Ales Pokorny
Copywriter: Filip Kukla
Designer: Anna Barton
Released: November 2007

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