Please don't lose control...

Men in Czech Republic consume the most beer in all of Europe. Unfortunately, the beer changes many of them into agressors upon arriving home. In order to stop this domestic alco-violence they redesigned the trademark beer mugs of their client Bernard Brewery to preventatively warn its beer drinkers to not lose control over their drinking.

Advertising Agency: EURO RSCG Prague, Czech Republic

Creative Directors: Dejan Stejnberger, Filip Kukla

Art Director: Ales Pokorny

Copywriter: Filip Kukla

Designer: Anna Barton

Released: November 2007